Apple owes its huge success to the revolutionary introduction of the smart phone. It maintained its leadership in the market because of its impressive profit margins and clever marketing, however has not been able to be sustained. The example of Apple demonstrates a closed system and shows the power of a well-marketed, well design, user-friendly product having the ability to be extremely successful, operating in a closed system.
Google and the development of the open Android system, shows that great amount of innovation and success that can be achieved by an open system. The android system help develop competition in the market, attracting many consumers that want the freedom and flexibility to develop and customise features on there smart phones. As open systems have a shorter feed back loop its rate of innovation become near impossible to compete with when operating in a closed system.
Considering these two systems it become obvious that open systems have greater potential for long-term success. For the time being I am comfortable with my apple products, but the innovations being seen by Samsung and other smart phone competitors I can predict more and more Apple will consumers shift to other brands.
Roth, D. (2008) ‘Google’s Open Source Android OS Will Free the Wireless Web’. Wired